Medical marketing

Given the nature of healthcare, it's important that your hospital's sales and marketing strategy is based on credibility, and that you approach it in a way that increases patient convenience and reinforces the value of your hospital. 

Leverage digital marketing
Run a website and blog: Through the hospital's official website and blog, constantly update the hospital's treatment information, medical staff introductions, and reviews. Use search engine optimization (SEO) to ensure that you appear at the top of local searches, making it easy for patients to find information.
Social media marketing: Utilize social media platforms such as Facebook and Instagram to share hospital news, medical information, events, and more to increase patient engagement.
Manage reviews: Online reviews have a huge impact on potential patients, so it's important to respond quickly to patient reviews and encourage satisfactory reviews.

Differentiate your hospital brand and emphasize your expertise
Run specialty clinics: Highlight your hospital's strengths by running specialty clinics that highlight your hospital's specialized areas or medical specialties, and communicate the latest technology and medical staff expertise in those areas.
Emphasize hospital certifications and ratings: Promote certifications, excellent ratings, etc. that your hospital has received to enhance its credibility and help patients choose a hospital.

Deliver patient-centered services
Improve customer service: To make it easier for patients visiting the hospital, strengthen the reservation system to reduce waiting times, provide friendly customer service, and use simple surveys to get feedback to improve services.
Establish a patient management system: Provide periodic checkup reminders or health information to encourage patients to continue visiting the hospital even after their visit.

Provide online contactless care and consultation services
Providenon-face-to-face medical consultation services: Provide non-face-to-face medical consultation and counseling services for patients who are unable to visit the hospital face-to-face, such as busy professionals and elderly patients, to increase patient contact.
Establish remote consultation channels: Provide medical consultation through online consultation services and encourage patients to visit the hospital for future medical needs.

Utilize promotional content and ads
Create video content: You can promote your hospital's specialized treatments, disease information, etc. by creating videos on YouTube, Instagram, etc. This is an easy way to educate the public about the excellence and distinction of your hospital's services.
Online advertising: Increase your hospital's visibility through online advertising (Google Ads, Naver Ads, etc.) utilizing geo-targeting, and encourage patients to choose a hospital near them.

Manage patient-centric experiences
Collect patient feedback: It is important to collect patient feedback and use it to improve services. Use questionnaires, phone feedback, and apps to collect feedback to continuously monitor and improve the patient experience.
Pre- and post-treatment care services: Manage and support patients' recovery process through regular monitoring of their post-treatment progress so that they can trust your hospital even after treatment

These are just some of the ways you can raise your hospital's profile and build long-term relationships with patients. A strategy that emphasizes expertise and differentiation, centered on patient trust, and engaging with the community will be an important factor in helping your hospital continue to grow.